TONY GREENBERG

Principal

Tony Greenberg is the co-owner of 4th & Vertice. He is a third-generation real estate developer and the owner of UPVentures LLC, a Manhattan-based real estate development and investment firm focused on hospitality, specialty retail, and other RE related development projects. He also represents his family's interests in a $1 billion+, 75-year-old, Manhattan and Brooklyn office and development portfolio that is currently being re-positioned. He is the developer and co-owner of SingleThread Farms, a 3 Michelin starred, World’s 50 Best restaurant and boutique hotel in Healdsburg, California. Prior to SingleThread, Tony was the VP of Finance and Development for Hudson Yards Dev Corp, the world's largest private real estate development project at over 14 million square feet. He has over 15 years of real estate finance and development transaction experience, with a total value of over $720 Million, and is an expert at understanding all areas of real estate economics, hospitality operations and management, financial feasibility, land use and zoning analysis, acquisitions analysis, leasing, property management, and NYC entitlements. He has a deep network of institutional-level and taste-maker relationships and is known for negotiating fair deals that balance creative talent with financial acumen.